About me

Lead UX Designer@IBM

I'm Victor Lara, a Senior UX Designer with over 6 years of experience crafting enterprise tools that bridge complex AI systems with intuitive user experiences.

At IBM, I’ve led design efforts across cutting-edge products in unstructured data ingestion, synthetic data generation, and data privacy—helping enterprises unlock the full potential of their data.

I specialize in 0→1 product design, turning technical challenges into scalable solutions through close collaboration with researchers, engineers, and PMs.

I'm Victor Lara, a Senior UX Designer with over 6 years of experience crafting enterprise tools that bridge complex AI systems with intuitive user experiences.

At IBM, I’ve led design efforts across cutting-edge products in unstructured data ingestion, synthetic data generation, and data privacy—helping enterprises unlock the full potential of their data.

I specialize in 0→1 product design, turning technical challenges into scalable solutions through close collaboration with researchers, engineers, and PMs.

Past experiences

Unstructured Data Integration

Unstructured Data Integration

Led UX from concept to launch for IBM’s unstructured data ingestion tool, enabling users to build RAG pipelines with ease.

Synthetic Data Generator (Watsonx.ai Team)

Synthetic Data Generator (Watsonx.ai Team)

Designed IBM’s synthetic data generation platform, co-authoring a U.S. patent and driving UX for privacy-safe data simulation.

Data Privacy (IBM Cloud Pak for Data Team)

Data Privacy (IBM Cloud Pak for Data Team)

Redesigned core privacy workflows and built an onboarding experience that helped enterprise users mask and manage sensitive data.