Exclusive Marketplace for College campuses
Semester after semester students are left over with books , materials , and other supplies that they no longer need. Students usually throw away their stuff or keep it in their closets until they are tossed away. According to my research , students struggle with reselling around campus because of how much time is needed to post flyers and safely deal with money around campus. Students also struggle with finding people who sell the things they need around school.
Essentially the question is , how do you sell or purchase safely and reliably around your school campus from other students?
Create an app that student can use to list their materials and sell easily and safely to other students exclusively to their campus. They can set pick up destinations near their favorite campus building and pay safely through the app.
Research & Insights
The primary users were the students who wanted an easy experience buying used materials from other students around campus. Our secondary users were those who wanted to get rid of their old material and make some extra cash around school, safely and easily. I needed to find a way to optimize both of their experiences in a convergent way. By using empathy maps and plotting our their customer experience journeys to find pain points, I was able to isolate specific problems
I interviewed ten students who fit my potential use base. Based on my user interviews and insights I created two user personas that exemplify my user base , one as a buyer and one as a seller.
What matters to students.
I asked students to rank the following purchase/selling factors by importance: cost, distance, and safety. The graph depicts the average of the ranked scores for those factors; the higher the score, the more important it is to our sponsor users.
Cost of materials
Distance needed to travel
Safety of purchasing from unknown sellers
I Researched other “yard sale” apps using a quick competitive analysis to learn about existing patterns.
Designing the best experience for my users
Using your schools email you can create an account at Vendere and only purchase from other students in the same location.
One of the key goals I had was creating an easy way for users to purchase materials from other students around school. This would allow users a convenient , safe , and easy way to search and communicate with students around the campus. I designed a GPS hot spot system that can allow students to set locations around the campus in specific buildings that are convenient to the user.
After some quick user testing and usability testing I updated my designs to tackle some of the following issues:
Users did not want to use their debit cards/ credit cards before getting their item.This led me to only cash payment.
Fonts and other elements were too small .
User did not care what classes or subjects the items were for.
I wanted to create a sense of social interaction with the app so I thought of designing a story interaction similar to instagram’s. Users can follow people and view their most recent items they post on their story and make an offer then and there.
I wanted to create an easy unboxing experience while educating the user with vibrant visuals that display the important features of the app.
After pitching this concept to various students at school, I received resounding, positive reviews.
1. Functionality Expansion: Moving forward, I would love to see a networking feature in this app. This was an initial feature idea but I wanted to focus on the selling and buying first. Ideally , using the same gps system for creating hot spots around school to buy and sell , we can use to network with other students in different departments around school.
2. User Testing: An extremely important next step for us would be to actually get users in front of the product. We would want to see which features they used or didn't use, and if there were any features that was particularly difficult to access or use. We were particularly interested in seeing if students felt safe creating hotspots around school to meet up and buy/sell from other students.